Marketing

3. Discuss latest slides in the economic milieu of which marketers must be Aware and provide examples of companies responses to each slew. The economic purlieu consists of factors that push consumer purchasing power and spending patterns. Marketers must pay pen up attention to major archs and consumer spending patterns twain across and at heart their world markets Some current economic factors include the juvenile recession, interest rates, the housing crisis, render costs, and the gutless dollar against near world currencies. For example, a weak U.S. dollar is a panic for Ameri female genital variety meat purchasing imported goods or traveling abroad, but it is an fortune for Ameri nates companies exporting products to other countries as well as for the hospitality industry in the United States, as hostile consumers take advantage of their stronger currencies and travel to this country. 4. Discuss headings in the intense environment of which ma rketers must be aware and Provide examples of companies responses to them. The ingrained environment involves the natural choices that are needed as inputs by marketers, or that are affected by marketing activities. Marketers should be aware of several trends in the natural environment.

The first trend is increased government intervention in natural mental imagery management. The governments of different countries vary in their concern and efforts to promote a clean environment. The general hope is that companies around the world lead accept more social responsibility, and that less expensive devices can be found to control and reduce pollution. The ! second involves proceeds shortages of raw materials. Marketers need to rely less on unrenewable resources and use renewable resources more wisely. And the third environmental trend is increased pollution. Industry will almost always fiscal value the quality of the natural environment. Concern for the natural environment has spawned the supposed green movement. Today, enlightened companies go...If you want to get a luxuriant essay, order it on our website: OrderCustomPaper.com

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