International Business Study Case

~ internationalistic Business Review Vol. 4, No. 3, pp. 295-312, 1995 Pergamon 0969-5931(95)00011-9 Copyright © 1995 Elsevier scholarship Ltd Printed in Great Britain. All rights reserved 0969-5931/95 $9.50 + 0.00 Gree,n exchange in Europe and the unify States: an Evolving Business and Society port Marc Lampe* and Gregory M. Gazdat * school of Business Administration, University of San Diego, San Diego, CA 92110, USA ?John M. Ahlers nub for International Business, School of Business Administration, University of San Diego, San Diego, CA 92110, USA fleece - - Concern for the environment has become one of the most burning(prenominal) issues of the 1990s. Both in Europe and the fall in States, companies have spy that consumers will demoralise products, or avoid their purchase, based upon environmental considerations. This phenomena, referred to as viridity Marketing, involves the marketing response to the design, production, packaging, use and disposi tion of products. This article traces the ontogeny of green business, and the societal catalysts and pressures that have resulted in green marketing. Next, secern green marketing issues and activities, both in Europe and the United States, be discussed. Finally, key implications and implementation strategies are suggested.

Green Marketing in Europe and the United States mark Words - - Green Marketing, environmental, Greening. The ontogeny of Green Business: a Brief History In the late 1960s the United States began the modern environmental trend and became the world leader for environmental reform. A t that time European countries were still en! gaged in completing post-World War II economic recovery (Flattau, 1990). In the US the ecology effort of the 1960s raised prevalent awareness and concern. This movement conduct to the creation of the Council on Environmental Quality (CEQ) and the Environmental P r o t e c t i o n A g e n c y (EPA) in 1970, and the passage of n u m e r o u s environmental laws during the...If you compliments to get a plentiful essay, order it on our website: OrderCustomPaper.com

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