Gamification Primer Essay Example | Topics and Well Written Essays - 500 words

Gamification Primer - Essay Exampleamification is applied in business is to improve the competitiveness of a given business over early(a) competitors and increase the market share, hence profitability. It is a shift from the games modeling the real world to the real world emulating games. Understanding game mechanics is significant as it enables the understanding of the real forces that affect business behavior and trends across the globe (Burke 35).Common players in games include both corporate and individuals that do it for different reasons, although the carriage is to gain in different ways. Despite the benefits that are associated with the different games, challenges and risks emerge as well. For instance, an organization could apply a different game that could result in great losses and its exit from the industry if separate competitors play similar games at the same time. To this end, gamification utilizes technological innovation and research and development to increase th e benefits.Barclays swear is a multinational banking group that began its operations in the United Kingdom and expanded to other countries across the globe. The organization deals with provision of investment and personal banking among other services. The bank has positioned itself as a dominant financial institution in the industry given its good financial performance. However, maintenance of the dominance is not an lucky task for the bank it had to undertake different strategies (Burke 67). Gamification is one of the strategies that Barclays bank undertook. Under this strategy, the bank has the objective of generating value for all the customers it serves in its services and products. Barclays Bank is tough in intense marketing strategies some of which include integrated marketing. This is manifested in several ways such as the promotions and adverts in the broadcast media. Corporate favorable responsibility activities such as the support of the English Premier league is anoth er example of marketing strategies.The competencies