Marketing Assignment Essay

My chosen retailer is pick n ante up which is a participation owned by southern African entrepreneur Raymond Ackerman in 1967. fill n bandaging was sufficient to gain a large appropriate of the securities industryplace because Raymond Ackermans policy of displace offering customers the best value for their currency before profit maximisation and divers(a) social responsibility programmes accommodate make them a household in South Africa. Question 1 excerpt n Pay bridges the fol paltrying gaps * Space. * Time. * In stampation.The dummy and time, value gaps ar bridged by nibble n pay, by establishing what the market very wants and providing consumer what they want at the right wrong in the right environment. -Information on products is quickly available in computer storages during promotions and gener on the wholey amicable in store. - cut off n Pay offers financial services like credit on large purchases like appliances. -Through bridging these gaps nag n Pa y has been able to establish subject Ale term family with consumers. Question 2An organisation has to perform its primary &amp auxiliary marketing activities efficiently and in a well-timed(a) elan to get wind that the needs/ of the customer atomic number 18 met. assemble n Pay excessively owns its own transportation fleet so they select more figure oer meeting demand on time. * Pick n Pay conducted detailed market research in order to right serve its market as totally store formats be as assorted as the geographic ara they contain in, from the large hypermarkets to the express stores in gasoline stations, they cater to all different market segments.Pick n Pay as well as own Boxer supermarkets which cater to economic crisis income groups such(prenominal) as rural areas. * They form of standardisation and grading is their policy of braggy consumers double their funds back on Pick n Pay products if they not satisfied with the quality, This policy enabled Pi ck nPay to gain the trust of consumer which translates into node loyalty. All former(a) products offered by Pick n Pay have to catch genuine regulations before being offered to the public.Pay has to take the necessary steps to ensure that products like fruits are available all year round which means such products need to be stored in fridges and other products have to be stored properly so they dont get price before getting to the actual store so they dont set about any losses. * The risk of loss or change is to be mitigated by the form of having insurance policy to cover the tune. * Pick n Pay borrows money from banks to cover the day-to-day operations Raymond Ackerman hypothesises umteen line of businesses that were destined for greatness failed because they didnt have enough cash to run their day-by-day operations.I would say Pick n Pay uses the societal marketing-oriented concept because of their environmental initiatives which have even gained the organisation a Sund ay Times Top soft touch Grand Prix award for the company that did the nigh to promote green issues and social upliftment of communities. Raymond Ackerman stresses the enormousness of doing well business which means implementing sustainable practices in the work environment and doing what the business is obligated to do in damage of social responsibility.Here are somewhat environmental initiatives have introduced * park Products- Products that are 100% recyclable with active ingredients that are made from sustainable,cancel ingredients. * Introduced margeed edition eco-friendly bags to limit the use of plastic bags * Pick n Pay vehicles use a low sulphur content diesel and ozone-friendly lubrication oils. * ambit up recycling points at Pick n Pay stores * In 2009 they subject up 3 Pick n Pay express stores, starting a new era of green retailing.These type strategies will gain the business great term customers because of its awareness of contributing positively to the enviro nment. Question 4 I would say my chosen retailer has evolved to this level because they the good relationship it has with its stakeholder thats why they have been able to offer the market such good prices and within any business you need to maintain good relationship with your suppliers for example, this would ensure that eachthing is delivered in a timely time and with your employees to ensure that their product are product and know whats judge of them.Pick n Pay has a number of policies and guidelines to govern relationships with its stakeholders so every interaction with its stakeholders is morally sound and is in line with the correct practices so that customers are satisfied and customers are retained. Question 5 5. 1 The micro environment of Pick n Pay is its internal stakeholders which would be * Employees * Investors * Management The business has full control over this environment. The market environment is the removed of the business and the business can precisely contr ol this environment to a certain degree.The market environment comprises of * Suppliers * Competitors- Checkers,Spar,Woolworths. * Customers * General humanity Brand Perception and Brand awareness. 5. 2 Pick n Pay is a company that focuses a lot on physical environment and socio economic issues as it recognises the importance of sustainability practices in its business collectible to the fact that natural resources are not available in infinite quantities and the damage us humans are doing to the environment. Pick n Pay has also implemented programmes that challenge socio economic issues such as unemployment.Here some the changes and programmes implemented to align to changes/trends in the macro environment * linguistic context up recycling points at Pick n pay which in crack provides employment. * Green products 100% recyclable products with natural active ingredients that dont wrong the environment. * BEE programmes which allows people from disadvantaged backgrounds to own a Pick n Pay licence store. * Pick n Pay company also recently extended its Green Range of household products to include food waste bags made from 100% recycled material, 70% of which is post-consumer recycled materials.