Assessment of a magazine advertisement Assignment

Assessment of a magazine advertisement - Assignment Example The consistent general theme of the advertisement is to focus on the numerous changes that have been made to the latest edition of the game; the advertisement shows that the game is much better than its earlier editions. The advertisement covers all the major areas of the game and most importantly all the important things which a gamer would want to know. It is very in-depth and lures the gamers into buying the game. The leading title perfectly relates to the advertisement. â€Å"Now, many of those sound just fine. The series has long needed better menus, and some less "plastic" presentation would also be great. But tiny little updates and a roster change is what bums people out about Madden year in year out, so as a massive FIFA fan heres hoping theres some more substantial improvements yet to be announced.† (The New FIFA) The advertisement has been designed mainly for the gamers, it is also likely to intrigue all people who love sports, it brings out the important and exciting aspects of the new edition of the game. The advertisement has been really well crafted, the major changes have also been highlighted, these are some of the changes which every gamer would like to see. The advertisement does not ask the reader to do anything, its main job is to take the excitement level of the gamers to another level and lure them into buying the game. The text of the advertisement only focuses on the strengths of the game making the reader believe that it is the best football game that has ever been made. Hence, the main job of the advertisement is to force gamers into buying the new game. There are no competitive advertisements, Konami a Japanese company releases a game called Pro Evolution Soccer to compete with the FIFA series but nothing has been heard of the new game by Konami so there is no competition as of yet. This is a very fine investment, it is a great