COMPOSITION AND THE PRINCIPLES OF DESIGN Essay -- Design and Technolog

COMPOSITION AND THE PRINCIPLES OF DESIGNYou go away apply principles of design and optical organisation to yourdesigns using a conclave of balance, scale, unity and proportion, rung, symmetry and positive and negative space. By utilising the brokers of line, tone, texture, find out, and emphasis, you will light uponvisual harmony in your composition and layout. As you develop aworking knowledge of the properties of colour, you will applyappropriate colour schemes that invent the emotions of variousconsumer markets.PRINCIPLES==========Balance-an equal distribution of weight. When a design is balanced we head for the hills to feel that it holds together, reflections unified and feelsharmonious. Understanding balance involves the study of several visualfactors-weight, position and arrangement. Weight put up be defined ascreating the fancy of physical weight on a rapscallion and can reckonheavy or light.Focal point and visual hierarchy- what do you look at first when youlook at a design? You probably look at the point of emphasis, thefocal point (part of the design which nigh stands out). A focal pointis chosen by the designer to curl up the viewer to look at importantpoints within the design. A briny focal point can be established alongwith supporting secondary focal points, called accents which are notso strongly emphasised. How can you create emphasis? Make it brighter,make it larger, make it go in different direction, position itdifferently, arrange all the elements to lead to it, isolate it, subvert it, make it a different colour, make it a different shape thanother elements, make it clear and the other elements hazy.Rhythm-In music most people value of rhythm as the beat a sense of performance from one chord to another, a flow. In design, you can alsothink of rhythm as the beat, but a beat established by visual elementssuch as shape, line, colour, texture, than by sound. Rhythm is a pattern that is created by repeating elements and creating a sense ofmovement from one element to another. When you draw pointly spacedvertical lines on a page you establish a steady rhythm.Movement-Elements should be arranged so that the viewers eye flowsfrom one element to another through the design. Movement and rhythmoften go together.Unity-relies on a basic knowledge of the testis elements(line, tone,shape, space, textur... ...ucting the underlying structure of a piece is abit more complicated but essential for most designs. Most balanceddesigns (and even unbalanced ones) rely on a control power grid. This invisiblestructure (visible objet dart working in your page layout program) helpsensure that you place all the elements in the right location toachieve balance as well as to help with continuity and consistency ofdesign. Grids can be dim-witted or complex depending on the needs of thedesign and the designer. Sometimes the use of a grid is obvious. BelowThis asymmetrically balanced design uses a simple three newspaper column g rid toensure that each text column is the same width and that it is balancedby the nearly empty column on the left. The grid also dictates themargins and ensures that the page number and header expect in the sameplace on each page.An guinea pig of a design with asymmetrical balance and the use of 3-column gridA 5x5 grid keeps this design in line. The grid is obvious along thebottom (each form equals one grid square in this layout) but it isinvisibly safekeeping all those random letters in order in the middle.An example of a design with all over balance with underlying 5x5 grid