Retail Image Study

retail image study SUMMARY OF RETAIL stick out AND BRAND PERSONALITY In a contemporary take place, retail branding is considered paramount in the retailing exercise to influence customer perceptions and drive store choice and loyalty. Ailawadi (2004). digital Marketing Group (2004) defines effective branding as the brandmark visual, emotional, rational, and cultural image associated with a company or a product. The purpose of having people remember the brand name and mark positive associations with that brand is to make their product selection easier and pitch the value and satisfaction they get from the product. The first store examined, world Worldwide Appliances at Glendale, would be categorized as a premium home electrical and appliance store. The store has a wide offering from luxury high end dialect sound visual equipment to common need based items such(prenominal) as kettles, irons and ovens. Worldwide Appliances branding consists of a b ulky caterpillar tread slogan Where the worlds...If you want to get a full essay, revision it on our website: OrderCustomPaper.com

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