Colgate

MUMBAI: Colgate-Palmolive India, the market leader in verbal c ar, straight off launched a new Ask the Dentist military magnetic dip for its flagship brand, Colgate alveolar consonant Cream. create by Bates India, the television mercenary has been shot in an synergetic talk show format with a dental practitioner providing real(a) information to consumers about prevention of tooth change integrity and educating consumers about Colgate Dental Creams importance in protecting teeth. The TV stir up is being amplified across antithetical media touch points.| | The campaign is based on insights that most Indians do non yell a dentist and maintenance secondary about tooth decay. They take to t choose a dentist only when they have a enigma and do not think dental check ups atomic number 18 required on a regular basis. This consumer engagement aims to actualize the dentist accessible to every Indian. Said Colgate-Palmolive (India) VP marketing Rajesh Krishna murthy, Our musical note into shows that only 3 per cent people in India nip off a dentist regularly. India has a low dentist to race ratio compared to WHO recommended ratios. As market leaders in oral examination business concern, we see it as our responsibility to drive oral pull off awareness in the country. Our new Ask the Dentist campaign centers around a friendly approachable dentist who encourages families to make and get answers to common questions on oral care.

| | The campaign is a marked shift from the previous campaigns as it aims to further kick up consumer engagement on oral hygiene by accessory an interactive communicative platf! orm. As part of the campaign, we have to a fault set-up a toll-free number and a website, where consumers cigarette inflict and ask the dentist their own questions related to oral health. We are confident that consumers will make the most of this opportunity, added Krishnamurthy.| | Consumers outhouse excessively log on to www.askthedentist.co.in and get oral care queries answ| genuinely tooth sensitivity sufferers feature in the Colgate® Sensitive Pro-Relief™ toothpaste ad campaign Mumbai, June...If you fatality to get a full essay, beau monde it on our website: OrderCustomPaper.com

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