Business

IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND IMAGE- A look at WITH reference work TO PEPSI AND COKE SYNOPSIS 1. Introduction 2. belles-lettres review 3. Objectives 4. Research methodology 5. Data analysis tools 6. Bibliography Submitted to Submitted by Prof Anchal gupta Sakshika pallavi IB/01/21 INTRODUCTIO N A laurels sanction is a special shell of advertisement which includes a far-famed soul from film fraternity, athletes, and sports, modeling knowledge base and so on It helps in promoting the product brand and also increase the sales of the product. Celebrity endorsement not only has developed in new-fangled years, it is being used from the past for promoting the product. McCrackens (1989) definition of a rejoice endorser is, any individual who enjoys public light and who uses this erudition on behalf of a consumer good by appearing with it in an advertisement (marcoms), is useful, because when celebrities are depicted in marcoms, they bring the ir feature culturally connect meanings, thereto, irrespective of the required promotional role. This type of marketing dodge is used to promote the product and has turn up in it self-importance a boon in advertisement world.

It is mainly used to ferment the consumer who comes across these advertisements as it is accessed in the consumers mind for many long time even subsequently the advertisement. It is very expensive to endorse a celebrity for a product but in the long officiate it has helped in increasing the sales of the product. Celebrities are also concerned in endorsing themselves in the product as they ke ep up compensation for it and their fool ! is been developed considerably. Businesses have long sought to distract the tending of the potentials customers that withstand in a world of ever increasing commercial bombardment. normal consumers are exposed to thousands of voices and images in magazines, news show paper, and on billboards, websites, communicate and television. Every brand attempts to steal a fraction of an unsuspecting persons time...If you want to get a full essay, regularise it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper