Air Arabia Case study

About glory Arabia LLC.         Air Arabia LLC was established as a fully fledged commercial airline of the United Arab Emirates on third February 2003 by an Ameeri decree issued by His Highness Dr. sheikh sultan Bin Mohamed Al Qassimi, the Ruler of Sharjah and Member of the dictatorial Council of the UAE. The Air Arabia fleet consists of two modern A320 aircraft, fleeting now to the succeeding(a) destinations: Bahrain, Egypt, Iran, Kuwait, Lebanon, Oman, Qatar, Sri Lanka and Syria. This year Air Arabia plans to expand its fleet to four Airbus A320 aircraft, trajectory to more destinations.         In this case study (report) I lay down go throw the external environment to assess the viability of this carrying into accomplishment using the Porters five-force analysis, as an advice manager for this company I word form to use the forces influencing the decisions of the Air Arabia airline to enter the UAE Market with a unique strategy. Porters f ramework, known as the Five-Forces model, focuses on five forces that figure of speech competition within an industry: * The attempt of entry by dominance competitors. * The degree of rivalry among established companies within an industry. * The carry on power of buyers. * The bargaining power of suppliers. * The threat of substitute products. 1.         The happen of entry by voltage competitors.

        As we know that potential competitors are companies that are not in the market and whitethorn enter the UAE market which may have a bragging(a) meet in the market. On the other hand, co mpanies which are already operating(a) in th! e market, which they will try not to neediness their market share.         As we know that the UAE has stable market, and that was proven after the September 11 attack. Even more UAE market has dramatically growing in the tourism specially due to the festivals held during the... If you loss to get a full essay, order it on our website: OrderCustomPaper.com

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