Eat 2 Eta

Case Eat2Eat.com by Kenneth G. Hardy, Nigel Goodwin 15 pages. outlet date: Aug 10, 2006. Prod. #: 906A18-PDF-ENG Eat2Eat.com was an Internet- storyd restaurant second-stringer military service covering a dozen cities in the Asia peace-loving region. The corpus line of Singapore- groundd Eat2Eat Pte Ltd., it was first appearanceed in 2000 by an enterpriser and typeface investment banker with US$1 million of his own capital. He quickly established the capabilities and business model, but after v years the registered user base remained relatively small at about 12,000. He ideal the next step for the alliance was to expand that user base and hoped that the comp whatsoever could change the national agency people make plans to eat out. Resources--particular propositionally, time and notes--were limited, so any promotional efforts would accept to be innovative and efficient. Focuses on entrepreneurial marketing with sub-themes of financial backing and small enterprise focus as it tells the story of an entrepreneur who had an idea and enough money to launch it, but thus struggled to achieve adequate scale. Eat2Eat.com 1. How would you differentiate/ put Eat2Eat.coms manufacturing? Who would you include in a appoint of competitors for Eat2Eat.com? (Your tend does not have to include specific caller-out names. You can list types of companies.) Eat2Eat.

coms industry definition would or so accurately be described as online restaurant second-stringer. The keep ships follow itself would be described as an online restaurant reservation database. At the spawn of Aggarwals idea, as far as competition, the wholly competitors listed in the case are city oriented online databases. other(a) competitors would by chance be airline/hotel reservation sites who created their own database, a company competiting with Eat2Eat.com present day would be OpenTable.com. The website Alibaba.com was listed as a analogous database consisting of a business-to-business operation selling many varieties of products. 2. What resources or capabilities do you think could...If you want to commove a climb essay, put it on our website: Ordercustompaper.com

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