IntroductionThe American Electrical , Inc (AEI ) is in a middle of an environmental crisis that is likely to impact the listed inviolable s stock value , scratch and brand . AEI s relationships with its clients , employees , and the community in Marietta , gallium where it is headquartered are as well likely to be adversely affected in the grammatical construction of the looming job . The purpose of the communication trick , therefore , is to group the restoration that the comp some(prenominal) will be taking on by outlining and implementing a strategy to transparently communicate several(prenominal) key messages . These messages admit the roles of AEI , Multi-Phase Equipment , Inc Wiregrass Disposal , Inc , Independent Laboratories , Inc , and Georgia segment of Environmental guard (GDEP ) in the situation a omnibus(prenominal) timeline leading to the situation the tactical response of AEI to the situation as well as the strategic response of the firm to tump over similar situations from happening in the future .
This communication innovation is important because it will cut across all anticipated and manageable concerns of AEI s stakeholders , which include the people in Marietta , customers , employees , government agencies , stockholders , and the pressPotential CrisisAEI is at the rest period of crisis . This is because it is probable that it will be liable for the cleanup of PCBs , love with government regulations , and compensation of any damages caused by its and Multi-Phase s environmental oversight . The situations that contributed to the crisis are the followingFirst , AEI failed to nurture the findings of Independent Laboratories that the air , water system and soil quality...If you want to wedge a full essay, reclusive order it on our website:
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