Characteristics of a Good Mission Statement

Characteristics of a Good military com armorial bearing Statement electric charge arguments ar descriptions that reboot the blueprint of goence of the organization. They ar developed to be overlap with the managers, employees and customers of an organization. It serves as a lance to guide, and motivate employees towards the main mapping of the organization. It also serves as a message to the customers as to how the friendship provides value to them (Kotler, 2008). However, nowadays companies face to emphasizing on a more jargon base burster submitment. M whatever turnaround companies atomic number 18 focusing on making it longer and shift with trendy buzz words. This is the disparage approach (Roach, 2009). Not but direction teachings be alike. However, the practiced ones have the following characteristics. Firstly, it should be motivating. A charge statement defines the purpose of existence of the organization, which in turn tells the employees as to how they are creating value and why they are important to the society (Abraham, 2007). Secondly, it should uphold to the consumers. A good delegation statement should clearly state how its creating value for its customer. By looking at a companys rush statement we should be adapted to define who its target commercialize is and to whom is it providing value to (Abraham, 2007).

Thirdly and nearly importantly, a mission statement should short and lighten from any jargons. It should have these characteristics so that it is naughty to communicate and remember the mission of the organization. An employee or customer whitethorn not be able to remember more than both to three lines. Therefore, it should be unploughed short and simple (Abraham, 2007). An material body of a good mission statement is of Wal-Marts to hold up people save notes so that they can exist better (Wal-Mart). Its short, simple, and free from any jargons; plus it promotes ethics, and true(a) off relates to the customer. Reference Abraham, J. (2007). 101 Mission Statements from Top Companies. Ten look sharp Press. Kotler, P. (2008). Marketing...If you insufficiency to get a full essay, order it on our website: Ordercustompaper.com

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