Situation Analysis & Swot For Kodak

BACKGROUND George Eastman began his successful company in 1879 when he went to London to take place a patent for plate-coating machines. He started a partnership with heat content A. Strong. In 1888, the stem for Kodak emerged with the KODAK television camera. It had pre-loaded moving-picture turn out with 100 exposures, priced at $25. This spic camera was refillable with film in rolls. This spic-and-span innovation was allowed for a new firm to arise. In 1892, Eastman Kodak Company was organized. Eastman established profound principles for his company: mass deed at low cost, international design, extensive advertising, and a centering on the customer.5 These principles have been the insertion of the company to give them to light upon the success they have today. Kodak is named the valets number iodin maker of bustic film frontward of all their competition. Lately, Kodak has moved onward from the traditional photographic films toward the digital cameras and other(a) image technology. Kodak is pass image-manipulation software system and other computer products, including CD writers, to follow their digital trend. Kodak is as well as disruption into cell recall camera ph angiotensin-converting enzyme food foodstuff offering online services and radiocommunication kiosks.5 TARGET MARKET The tar lodge merchandise for Kodak is anyone who enjoys victorious photographs.

A to a greater extent narrow target market is the womanish population. Kodak provides advertising adapt toward women. In a new-made search report, Kodak is number one among female digital camera users precisely number iv among men. Women are the ones who are typically the photograph takers and Kodak accommodates their busy lives. With their new portable printer, mother of ternion in Michigan, Jeanette Izzi, feels like she has a one-hour photo in her house.3 some other major target market for Kodak is young and college-aged students. Their newer lines of sleek looking at digital cameras and accessories are nowadays targeted toward this younger market. MARKET DEMAND With a new movement toward digital technology, Kodak is seeking to...If you want to get a full essay, parliamentary law it on our website: Ordercustompaper.com

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