Pfizer Case Study

It is the recommendation of Team B Consulting that Pfizer pursue the Vitamin and Supplement grocery to capture foodstuff piece of land in this area. Using a Back to Basics approach, Pfizer was the commencement mass producer of Vitamin C, and has a solid reputation for producing towering calibre products. The Supplement market is not regulated by the FDA and consumers may question the ingredients in legion(predicate) of the supplements that are mass produced by numerous manufacturers and marketers of these products, many of them foreign with little oversight and quality control standards. no(prenominal) of these companies apply the parent or brand identification that comes with Pfizer. We call up that with the Pfizer spend a penny attached to a personal line of credit of Vitamins and Supplements, consumers would have more consider and confidence that the supplements manufactured and marketed by Pfizer than those of competing brands. In indian populate to implement this strategic alternative, Pfizer would have two plectrons. The first pick is to purchase an existing manufacturer of supplements and re-brand them under the Pfizer name.

This alternative would tag on the products to come to market kind of as the company jailer work with existing formulations and manufacturing processes. The other(a) alternative is to create spanking formulations and develop a manufacturing posture out to produce them. The marketing trick for either alternative would be to introduce these supplements to the OTC (over the counter) divvy up market. We believe that the Pfizer name would cause an impact on consumers and retailers would stick this Manufacturer in their circulating(prenominal) product offerings.If you want to total a full essay, revise it on our website: Ordercustompaper.com

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