The global automotive industry, by Dr P Wells and Dr P Nieuwenhuis

The planetary automotive industriousness: a guide for the stick - (16/10/01)

For those participating in or affected by the global automotive industry it is often difficult to denounce the significant from the trivial, the incipient trend from the statistical blip, or the mankind from the hype. Equally, in the day-to-day struggle for commercial survival it is a challenge to see the bigger picture, the inter-related parts that constitute the global automotive industry.

Nor is this surprising. The automotive industry is huge by approximately any measure, complex, and always rapidly changing. Yet, now more than constantly before, it is important for those in the industry to understand how they fit in the whirl of change.

So, in seeking to meet this challenge, Dr Peter Wells and Dr capital of Minnesota Nieuwenhuis of the Centre for Automotive Industry Research have created a unique Guidebook, sponsored by BT International. The Guide* provides an accessible and largely jargon-free explanation of how the automotive industry break aways.



The Guide is useful to:

* Those new to the industry whomever they may be working for, from vehicle manufacturers and component suppliers to dealerships and existent suppliers;

* Corporate strategists interested in the mega-trends that matter for their company or business;

* Politicians and legislators that require a concise but all-embracing overview of the industry;

* Journalists looking to place discrete news events in spite of appearance a wider context;

* Financial analysts or those working in related institutions;

* Educationalists who specialise in a particular candidate of the automotive industry, but want to place their own work in the wider world of the industry.

The Guide: scope and coverage

Clearly, given much(prenominal) a wide subject area the Guide is inescapably selective. Indeed, it is precisely the combination of broad, comprehensive coverage in a small, easy to read booklet that makes the Guide...

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