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Thursday, April 25, 2013

Marketing Of Honda Motorcycles In The USA

Marketing of Honda motorcycles in the USA The American Honda Motor conjunction was established as a subsidiary by Honda in 1959. During the 1960s the type of motorcycles brought by Americans underwent a major change. Motorcycle registrations increase by over 800,000 in five years from 1960. In the early 60s the major competitors were Haley - Davidson of U.S.A, BSA, Triumph and Norton of the UK and Motto - Guzzi of Italy. Harley-Davidson had the largest market theatrical role with sales in 1959 totalling a6.6 million dollars.
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Many of the motorcycles produced were large and broad and this led to the image of the motorcycle rider as organism one who wore a leather jacket and went out to subject trouble. The Boston Consulting Group ( BCG ) report was initiated by the British establishment to study the decline in British motorcycle companies slightly the world, especially in the USA where sales had dropped from 49% in 1959 to 9% in 1973. The two key factors the report place was the mark...If you want to get a full essay, order it on our website: Ordercustompaper.com

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