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Saturday, April 13, 2013

Barbie and Body Image: Marketing and Advertising

She took the world by storm at New York?s annual Toy Fair in 1959, and since then Barbie has remained peerless of the hottest selling toys in the world. With her good looks, charm, and charisma, Barbie has won the hearts of girls all over in record time. Unfortunately, it is Barbie?s good looks that have conduct her to become a distorted two-bagger of what beauty is. In Barbie?s early years, before women spoke openly more or less anorexia, Barbie?s props encouraged girls to obsess on their heaviness. In addition, Barbie?s 1965 ?Slumber Party? outfit featured a bathroom scale ?permanently set at one hundred ten? (Lord 229). Barbie has become an impractical symbol of body image to child homogeneous girls across the board and it is the way that Mattel markets and advertises Barbie that has caused these negative feelings towards self-concept and body image amongst her audiences, resulting in unhappy girls and in some cases, severe self-pride issues.

One of the main reasons why Barbie gives young girls negative feelings close to body image is the unrealistic proportions Mattel has created for Barbie. ?The possibility of being shaped like Barbie is less than one in 100,000 and if she were human size, she would behave 5 feet 6 inches tall, weigh 110 pounds, have a 39-inch bust line, an 18-inch waist, and 33-inch hips,? (Wright).

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Even worse is the fact that Mattel justifies Barbie?s unrealistic body shape by saying, ?It helped clothes look break up on her.? Mattel has created Barbie to be so exceptionally thin that her weight and body proportions are not only unattainable plainly also unhealthy (Ive 283). Mattel does a good job at convincing young girls that Barbie is the ultimate role model and should be emulated. Thus, when girls see Barbie?s tiny proportions, they assume that they should look like that as...

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